Humane Technology: Social Media, Big Tech, Ethics and Disinformation

Humane Technology: Social Media, Big Tech, Ethics and Disinformation

 

The Digital Playground: A Double-Edged Sword

In today’s world, children are growing up in a digital playground dominated by social media and big tech companies. While these platforms offer opportunities for learning, creativity, and connection, they also pose significant threats to the development and well-being of young minds.

Reprogramming

Social media platforms are designed to capture and hold attention using exaggeration, hyperbole, confrontation and particularly controversy. Through sophisticated algorithms, tech companies serve up content tailored to individual preferences, often amplifying sensational, emotionally charged, and divisive material. This constant barrage can reprogram brains, particularly of children, altering their attitudes, behaviors, beliefs while perpetuating misinformation. With countless posts, tweets, and videos vying for users’ attention, exaggeration, controversy, and controversy have become common tactics to stand out and attract more eyeballs.

The Psychology Behind Use of Controversy

Capitol Police at the Januarry 6 insurrection at the US Capitol

Photo by Colin Lloyd

Emotional Engagement

Humans are emotional beings, and content that evokes strong emotions is more likely to capture and retain attention. Controversy, hyperbole, and exaggeration are powerful tools in eliciting emotions such as anger, excitement, fear, or surprise. These intense emotions can lead to higher engagement rates, as people are more likely to interact with content that makes them feel strongly. They can also lead to incidents like the January sixth insurrection at the U.S. Capitol.

Social media algorithms often create echo chambers where users are exposed primarily to information that aligns with their existing beliefs. This reinforcement of views, coupled with the confirmation bias, can lead to radicalization. Users become more entrenched in their opinions and more resistant to facts they cannot reconcile, increasing the likelihood of extreme actions.

The constant exposure to emotionally charged, controversial content polarizes and divides. Users begin to see those with opposing views not just as different but as enemies. This polarization can create an “us versus them” mentality, which is a key driver of conflict.

Content that provokes fear and anger is particularly effective in driving engagement. These emotions can cloud judgment, making individuals more susceptible to manipulative messaging. When users are constantly bombarded with content that makes them feel threatened or outraged, they are more likely to take drastic actions in the real world.

Viral Spread of Misinformation and Disinformation

Controversial and sensational content is more likely to go viral, regardless of its inaccuracy. Misinformation and disinformation can spread rapidly on social media, influencing beliefs and behaviors.

Social media platforms are fertile ground for the spread of conspiracy theories. These theories often present simple explanations for complex issues, making them appealing to users looking for immediate gratification and quick answers. The spread of conspiracy theories can create a distorted reality where individuals believe that drastic actions are necessary to combat imagined threats.

A prime example is the “Big Lie”. The term “Big Lie” refers to a propaganda technique used to manipulate public opinion by telling a lie so colossal that no one would believe that someone “could have the impudence to distort the truth so infamously.” The concept was popularized by Adolf Hitler in his book “Mein Kampf,” where he accused Jewish people of using this tactic. Ironically, it was the Nazi regime that famously employed the Big Lie to manipulate public opinion and justify their actions during World War II.

The “Big Lie” strategy was prominently used in the context of the 2020 U.S. presidential election. Even before the election took place, then-President Donald Trump and his allies began sowing doubts about the integrity of the electoral process, suggesting that the only way he could lose was if the election was “rigged” or “stolen.”

Two button green for truth and red for lies

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Post-Election Disinformation Campaign

After Joe Biden won the election, these “Big Lie” claims intensified. Former President Trump and his supporters asserted, without facts or evidence, that there had been widespread voter fraud and that the election had been stolen. Despite numerous audits, recounts, and over 60 court cases rejecting these claims due to lack of evidence, the narrative persisted.

Social media platforms played a crucial role in amplifying the “Big Lie”. Platforms like Twitter, Facebook, and YouTube saw a surge in posts and videos spreading false claims about the election. Algorithms that prioritize engagement often promoted this sensational content, ensuring it reached a wide audience.

Algorithms designed to maximize engagement like “The Big Lie”, with its sensational claims and emotionally charged nature, was frequently promoted by algorithms, This amplification served the tech giants such as Facebook, Twitter (now X) YouTube platforms’ economic interests by keeping users engaged and on their sites for longer periods equaling higher revenues.  In other words, “greed” without consideration of the consumers they hurt. This is the opposite of humane technology.

The Negativity Bias (See the NIH Study)

The negativity bias is a well-documented psychological phenomenon where negative information has a greater impact on our attention and memory than positive information. This bias means that people are more likely to notice, remember, and share negative or controversial content. Social media platforms and content creators exploit this bias to maximize engagement.

Constant exposure to negative, controversial, or exaggerated content can have adverse effects on mental health, contributing to anxiety, stress, and a skewed perception of reality leading to a serious mental health impact.

Facts Key Shows True Information And Data

Facts Key Showing True Information And Data

Strategies for Users and Content Creators to Combat Disinformation

Verify Information Sources (Media Literacy)

Always check the credibility of the source before sharing or engaging with content. Look for reputable news outlets, official statements, and well-known experts to confirm the accuracy of information. Some examples include:

The New York Times – Renowned for its comprehensive reporting, investigative journalism, and in-depth analysis, The New York Times is a leading global news source. It covers a wide range of topics including politics, business, technology, and culture.

BBC News – As the national broadcaster of the United Kingdom, the BBC is known for its impartial and reliable news coverage. BBC News provides extensive international reporting and is respected for its fairness and accuracy.

The Washington Post- The Washington Post is another major American newspaper with a strong reputation for investigative journalism and detailed reporting. It covers national and international news, politics, and social issues.

Reuters – Reuters is a highly trusted international news organization that provides news and information on a global scale. Known for its accuracy and speed, Reuters covers a broad spectrum of topics from financial markets to world events.

The Guardian – Based in the United Kingdom, The Guardian is respected for its investigative journalism, editorial independence, and commitment to ethical reporting. It provides thorough coverage of international news, politics, and environmental issues.

Use Fact-Checking Tools and Learn about Media Literacy

Utilize fact-checking websites and tools such as Snopes, FactCheck.org, and PolitiFact to verify the authenticity of claims and reports before believing or sharing them. Here are five useful fact-checking tools that can help you verify information and debunk misinformation found on the internet:

Snopes – Snopes is one of the oldest and most well-known fact-checking websites. It covers a wide range of topics including urban legends, political claims, and viral content. The site provides detailed explanations and sources for its findings.

    • Website: SnopesFactCheck.org –

      FactCheck.org
      Operated by the Annenberg Public Policy Center of the University of Pennsylvania, FactCheck.org focuses on political claims made by U.S. politicians, as well as statements made in public policy debates. It provides in-depth analysis and clear verdicts on the accuracy of the claims.
    • Website: FactCheck.orgPolitiFact -Run by the Poynter Institute, PolitiFact fact-checks statements made by politicians, pundits, and other public figures in the U.S. It uses a “Truth-O-Meter” to rate the accuracy of claims, ranging from “True” to “Pants on Fire.”
    • Website: PolitiFactReuters Fact Check –Reuters Fact Check is a division of Reuters that specifically focuses on debunking misinformation found online, especially on social media. It provides thorough analyses and evidence to clarify and correct false claims.
    • Website: Reuters Fact CheckAP Fact Check – The Associated Press (AP) runs a fact-checking section that evaluates the accuracy of news stories, viral content, and statements made by public figures. It provides clear explanations and context to help readers understand the truth behind the claims.
    • Website: AP Fact Check

These tools are easily accessible and provide reliable information to help you verify the accuracy of various claims and combat misinformation.

Follow Diverse and Reputable Accounts

    • Follow a wide range of reputable news sources and experts across the political spectrum to get a balanced view of current events and avoid echo chambers. Tips:

Tips for Identifying Reputable Accounts

  • Check Credentials and Background – Look for accounts run by individuals or organizations with credible backgrounds. Verify their expertise, qualifications, and affiliations. Reputable journalists, academics, and experts usually have verifiable credentials and professional affiliations.Examine the Content Quality – Reputable accounts often provide well-researched, evidence-based information. Check if they cite credible sources, provide data, and include references. Look for detailed analysis rather than sensationalist headlines.Assess Transparency and Accountability – Trustworthy accounts are transparent about their sources of information and funding. They also correct mistakes and provide updates when necessary. Check if the account has a history of issuing corrections or acknowledging errors.Look for Recognized Affiliations – Accounts affiliated with reputable institutions, such as established media outlets, universities, research institutions, and professional organizations, are more likely to be reliable.
  • Consistency and Longevity – Long-standing accounts with a consistent history of reliable information are generally more trustworthy. Newer accounts may need more time to establish credibility.
  • Tips for Ensuring Diversity
  • Follow Different Perspectives
    • To ensure diversity, follow accounts from various backgrounds, including different political, social, and cultural perspectives. This can help you gain a more balanced understanding of issues.
  • International Sources
    • Include accounts from different countries and regions to get a global perspective on issues. International news outlets and experts can provide insights that might be overlooked by domestic sources.
  • Cross-Check Information
    • Follow multiple accounts on the same topic to cross-check information and identify potential biases. Comparing different viewpoints can help you discern a more accurate picture.
  • Diverse Mediums and Formats
    • Engage with diverse mediums, such as articles, podcasts, videos, and infographics. Different formats can provide varied insights and make complex topics more accessible.
  • Community and Grassroots Voices
    • Include accounts from community organizations, grassroots movements, and local journalists. These voices can offer unique perspectives on issues affecting specific communities.

Examples of Reputable Accounts to Follow

  • Journalists and News Outlets
    • The New York Times: @nytimes
    • BBC News: @BBCWorld
    • Reuters: @Reuters
  • Fact-Checking Organizations
    • FactCheck.org: @factcheckdotorg
    • PolitiFact: @PolitiFact
    • Snopes: @snopes
  • Academics and Researchers
    • NPR’s Social Science Correspondent Shankar Vedantam: @HiddenBrain
    • MIT Technology Review: @techreview
  • Diverse Perspectives
  • Al Jazeera English: @AJEnglish (International news from a non-Western perspective)
  • The Guardian: @guardian (UK-based news outlet with a global focus)
  • Be Skeptical of Sensational Content
    • Exercise caution with sensational or emotionally charged content. Such posts are often designed to provoke strong reactions and may not be entirely accurate.
  • Limit Engagement with Controversial Topics
    • Avoid engaging in discussions or sharing content related to highly controversial topics unless you are well-informed and confident in the accuracy of your information.
  • Adjust Social Media Algorithms
    • Use the settings on your social media platforms to prioritize content from trusted sources and limit exposure to controversial or sensationalist posts.
  • Take Regular Digital Detoxes
    • Periodically disconnect from social media to reduce exposure to potentially misleading or controversial content and maintain a healthier mental balance.
  • Educate Yourself on Media Literacy
    • Invest time in learning about media literacy to better understand how media works, recognize biases, and identify reliable sources of information.
  • Report Misinformation
    • Actively report posts that you identify as misinformation to the social media platform to help reduce the spread of false information.
  • Engage in Constructive Conversations
    • When discussing sensitive topics, aim for constructive and respectful dialogue. Approach conversations with an open mind and be willing to consider multiple perspectives.

Taking these steps, can ensure that you follow a diverse range of reputable accounts that provide well-rounded and reliable information. This approach helps you stay informed and critically engaged with the content you consume on social media and the Internet.